2019 WORLD WHISKY DAY DISPLAY HIGHLIGHTS N.IRELAND
BUILD AN INNOVATIVE AND CREATIVE DISPLAY FOR POWERS WHISKEY TO
CELEBRATE WORLD WHISKY DAY THROUGHOUT THE MONTH OF MAY. WIN ONE OF TEN PRIZES.
TO CELEBRATE WORLD WHISKY DAY WE INVITED OUR RETAIL CUSTOMERS TO BUILD THEIR OWN DISPLAY FOR POWERS.
WE PROVIDED A POINT OF SALE KIT AND GAVE THEM A CHANCE TO GET CREATIVE.
JUDGE'S COMMENT ON THE RETAIL DISPLAYS CREATED FOR WORLD WHISKEY DAY AND THE WINNING ACCOUNT: CENTRA KEADY “ Due to my love of all things creative, it warms my heart to see how each retail account will embrace the visibility challenge and this year did not disappoint. The goal of experiential marketing is to ' create lasting impressions on consumers that they want to share with others and that, ultimately, lead to brand loyalty. It’s about letting consumers see and feel what their lives would be like with the product in it.’
Centra Keady certainly ticked the boxes on all of the criteria set this year. Their in store display embodied what Powers Whiskey means to folk in NI. ”
“ They encouraged consumers to take time out, to sit down and chat with friends whilst enjoying a sample of Powers in their 'Whiskey Corner’. It was also apt to have this scheduled for 18th May, World Whisky Day. They promoted this via their social media platforms, thus gaining more awareness for the date and brand. The quirkiness of their idea and the accompaniment of an extremely impactful display ensured they pipped the other strong contenders to the post. Year on year I have witnessed the effort put in by individual accounts soar…..along with their competitive spirit! You only have to browse the photos to see the standard of the floor and window displays and the passion that has gone in to creating them. For this reason, I think this is a great mechanic…. it offers retailer’s the chance to ‘do something different’ in their outlet to grow sales and it increases visibility, stock levels and presence for the brand at consumer level.
A win:win scenario for Powers Whiskey. ” Julie Watson (BTL Marketing Ltd)